In today's highly competitive brand environment, wine bottles have long transcended their simple container function and become an important carrier for brand image dissemination. The design of the bottle, as the most intuitive display window, directly determines consumers' first impression of the brand. To enhance the brand image through bottle design, it is first necessary to deeply explore the core concept of the brand. Whether it is a liquor brand that pursues traditional heritage or a fruit wine brand that focuses on fashionable trends, they should all integrate core values into design details. For instance, brands that focus on traditional culture can adopt classical patterns and frosted bottle lines to convey a composed and grand brand image. For brands targeting the younger generation, simple geometric shapes and contrasting color designs can be adopted to showcase vitality and individuality.

Meanwhile, the design of the bottle body should be closely integrated with the characteristics of the product. If the wine emphasizes a pure taste, a transparent and smooth bottle can directly display the clear texture of the wine. If it is a health-preserving wine with health benefits, embossed patterns of raw materials can be added to the bottle to enhance product recognition. More importantly, the design should conform to the aesthetic preferences of the target audience. For high-end wines designed for business people, the design should highlight understated luxury and avoid being overly fancy. Creative wines targeted at young consumers can incorporate interesting elements to enhance interactivity and dissemination. A bottle design that combines uniqueness, recognizability and brand tone can make the product stand out among many competitors, allowing consumers to remember the brand at a glance and effectively enhance the brand image.