In the context of wine selection, consumers often decide which product to focus on within seconds. A unique visual design can make a wine bottle stand out quickly. In terms of shape, breaking free from the constraints of traditional cylinders and squares is the key. A certain high-end wine brand has designed its wine bottle in the shape of a swan. The elegant curves combined with exquisite craftsmanship not only convey the brand's noble temperament but also make the wine bottle a collectible work of art, satisfying consumers' dual pursuit of aesthetics and texture.

Pattern design is the "soul decoration" of wine bottles. The fruit wine targeted at the young group adopts bright and fashionable illustrations, which can directly show vitality and personality, and conform to the aesthetic preferences of young people. High-end Baijiu, by choosing traditional landscape paintings or calligraphy patterns, can highlight profound cultural heritage and meet the demands of mature consumers for quality and culture.

Personalized labels are even more powerful tools to hit consumers' emotional needs. On special occasions such as weddings and birthdays, customizing wine bottles printed with the couple's photos, the birthday person's name or exclusive blessings can not only enhance the atmosphere but also endow the products with commemorative significance. This sense of "exclusivity" transforms wine bottles from mere containers into carriers of emotions, significantly enhancing consumers' purchasing intentions.